ADV 594UIUC

Attention & Digital Technologies

Considers a number of issues at the intersection of human attention and digital media technology, including media multitasking, self-regulation, distractibility, the "attention economy," implications of algorithmic targeting and personalization, online vigilance, behavioral "addiction(s)" to technology, and related topics. Students will read and discuss literature from psychology, advertising, communication, human/computer interaction, and related fields.